About

I'm a award-winning Creative and Conceptual Copywriter with over six years of experience delivering 360-degree campaigns for global brands such as Disney+, Pixar, Adidas, Lidl, and more.

Specialising in conceptualising, copywriting, and content creation, I use my strong strategic and insight skills to create culturally relevant ideas across ATL, OOH, social media, and PR.

Together, let’s help your clients cut through the noise and get people talking!

Digital CV

  • Pitches / New Business I’ve won: Pixar x Elio | Disney UK: Tron: Ares | Revolution Makeup | Starbucks UK

    Awards:
    Lidl x Save Another Way Christmas 2023     – Co-created copy/lyrics for the award-winning campaign, securing Campaign Ad of the Day (Dec), PR Week Best Campaign (Dec), and Shorty’s Bronze Honor.

    Other achievements:
    Durex x Yungblud (2023 Pride)     – Launched a social-first safe sex campaign with rock artist Yungblud,

    driving awareness among teenagers. 1M+ engagements across TikTok & Meta


    Lidl Merch 2022 – Rolled out Lidl’s merchandise collection, generating 1.2M+ impressions/engagements

    across social plus wide influencer and press coverage.

    Meta x AI – Shaped key elements of Meta’s new AI tool through creative ideation and UX input.

  • Lead Creative / Social Creative - 20Ten | 04/2025 – 09/2025 London

    (Clients: Pixar, Disney, Warner Bros, HelloFresh)

    Midweight Social Creative (Ideation) - Coolr | 10/2023 – 01/2025 London

    (Clients: Burger King, Deliveroo, Merlin, Lidl, Gumtree, Starbucks UK)

    Lead Copywriter / Creative - Oliver (Inside Ideas Group) | 06/2023 – 09/2023 London

    (Clients: Durex)

    Senior Writer (Creative) - We Are Social | 07/2021 – 06/2023 London

    (Clients: Lidl, Westfields, Adidas)

    Further experience | 08/2016 – 03/2025

    • Mentoring neurodivergent talent looking to break into social: Jan - April 2025

    • Freelance Social Media Consultancy: April - July 2021

    • Red Brick Road: Social Media Manager (FTC): July - March 2021

    • Autistica: Digital Content Officer (FTC): June 2019 - Feb 2020

    • Webber Shandwick: Digital Account Executive (FTC): June - October 2018

    • Sponge Marketing: PR & Marketing Intern: Aug - Dec 2016

    • Pitched and won new business, with a 70% client sign-off rate for retained clients.

    • Led social-first strategy and copywriting across TikTok, Instagram, Facebook, and X.

    • Created platform-first copy for always-on content, reactive moments, and global campaigns.

    • Owned trend forecasting, cultural listening, and reactive activations to keep brands relevant.

    • Built and managed insight-driven content calendars shaped by audience and platform data.

    • Developed and executed bold campaign concepts through ideation sessions and brainstorms.

    • Served as lead copywriter across social, OOH, retail, and integrated campaigns.

    • Scripted, storyboarded, and produced TikToks, Reels, and short-form video content end-to-end.

    • Briefed and directed designers, videographers, and motion teams to deliver scroll-stopping creative.

    • Provided art direction on shoots, ensuring strong storytelling and platform-first execution.

    • Presented creative strategies and decks to clients, influencing brave, culturally relevant decisions.

    • Built and managed influencer strategies, from concepts and briefs to partnerships.

    • Partnered with different teams to deliver campaigns from concept to execution.

    • Mentored and trained junior writers, helping to shape their tone, craft, and creative thinking.

Let’s get creative!

Whether you’re pitching for new bizz, need standout creative, a social-savvy strategist, or clever copy…

Then get in touch👇