Lidl, 2023
Save Another Way Christmas Campaign
🏆 TikTok Viral Top 10 (Dec 2023)
🏆 Campaign Ad of the Day (Dec 2023)
🏆 PR Week Best Campaign (Dec 2023)
🏆 Shorty’s Bronze Honor (Retail & E-Commerce)
The Brief & Creative Concept
After the viral success of their TikTok hit, 'Ode to Lidl Bakery', Lidl didn't just want to join the Christmas conversation, they wanted us to help them own it.
To cut through the festive noise and drive Lidl Plus downloads, we leaned into Britain’s obsession with Christmas No. 1s. We didn't just make another YouTube video, we dropped a legitimate holiday hit using a custom track featuring an icon of the genre: East 17’s Tony Mortimer.
My role:
Copywriting: Producing the lyrics, talent briefs, production scripts, social copy (organic and paid).
Post Production: Working with editors and designers to cut down the ads into social first assets. Creating an efficient campaign plan on how we would tease, launch and sustain audience interest across TikTok, Meta and earned media.
Results
67.9M impressions across TikTok & Meta.
118K engagements across TikTok & Meta.
130K YouTube views within campaign window.