Zalando
Zalando is Europe’s leading online e-commerce platform for fashion and lifestyle. "Inclusive by design”, they connect audiences from all different backgrounds with bespoke items that help them express their authentic self through their style.
My role:
Lead copywriter across all social channels
Developing TOV for major seasonal campaigns
Writing influencer and talent briefs
Scriptwriting and storyboarding
Ideation and conceptual copywriting
Durex
Durex is one of the world’s leading sexual wellbeing brands, famously known for their tongue in cheek approach towards contraception and cultural moments.
My role:
Lead copywriter across all social channels
Developing all brand guidelines across Durex’s UK & international channels
Lead creative and TOV for major campaigns, including Halloween and Christmas
Scriptwriting and storyboarding
Producing talent briefs and scripts
Copy for OOH and brand activations
Article writing for Durex’s ‘Sex Hub’
Lidl
Lidl is one of Europe’s leading supermarkets… and one of social’s leading brands when it comes to putting culture at the top of the shopping list.
My role:
Senior copywriter across all social channels
Reactive content / Community Management Lead
Writing for organic and paid content (Meta)
Lead creative and TOV for major campaigns, including Easter, Halloween and Christmas
Scriptwriting and storyboarding
Producing talent briefs and scripts
