🏆 Pitch win for 20Ten Creative (Production agency)

The Brief: To promote Pixar’s original feature Elio by bridging the gap between nostalgic parents (the "Legacy" Pixar fans) and their children, ensuring the next generation of audiences felt a personal connection to this new universe.

The Challenge: In a market saturated with sequels and established franchises, how do you launch a brand-new IP and make it feel like an instant Pixar classic that demands a trip to the cinema?

Creative Concept: "The Cross-Generational Spark." By leveraging social listening to identify "Pixar nostalgia" as a primary emotional driver, I developed a social-first campaign that mirrored the film's themes of belonging. Working with the wider production team, we positioned Elio not just as a movie, but as a shared family milestone, using bespoke content for Disney UK’s social channels to get audiences excited about the release and down to the cinemas.

The Result: This campaign secured a major pitch win for 20Ten Creative, generated 1M+ direct engagements across Disney UK channels, and established a long-term strategic partnership with Disney for future Pixar titles.

My Role:

• Creative Strategy: Utilised deep-dive social listening to transform fan sentiment into actionable content pillars, specifically targeting the intersection of parental nostalgia and Gen Z's appetite for original storytelling.

• Creative Ideation: Led the development of a 360° social toolkit, overseeing the transition from high-concept "interstellar" themes to platform-native assets, including TikTok edits, Instagram formats, talent lead content, and interactive YouTube videos.

• Copywriting: I was responsible for producing all of the copy for the pitch deck, the campaign TOV, and final assets. I also provided for copy all organic and paid social content.

• Core pitch team: Alongside my Strategy Director, CEO, and Account Director, I presented the pitch directly to Disney’s Pixar team, being commended for my passion and enthusiasm for the film, which led to us winning the project.