Pitches / New Business I’ve won: Pixar x Elio | Disney UK: Tron: Ares | Revolution Makeup | Starbucks UK

Awards:
Lidl x Save Another Way Christmas 2023 – Co-created copy/lyrics for the award-winning campaign, securing Campaign Ad of the Day (Dec), PR Week Best Campaign (Dec), and Shorty’s Bronze Honor.

Other achievements:
Durex x Yungblud (2023 Pride) – Launched a social-first safe sex campaign with rock artist Yungblud,

driving awareness among teenagers. 1M+ engagements across TikTok & Meta

Lidl Merch 2022 – Rolled out Lidl’s merchandise collection, generating 1.2M+ impressions/engagements

across social plus wide influencer and press coverage.

Meta x AI – Shaped key elements of Meta’s new AI tool through creative ideation and UX input.

Lead Creative / Social Creative - 20Ten | 04/2025 – 09/2025 London

(Clients: Pixar, Disney, Warner Bros, HelloFresh)

Midweight Social Creative (Ideation) - Coolr | 10/2023 – 01/2025 London

(Clients: Burger King, Deliveroo, Merlin, Lidl, Gumtree, Starbucks UK)

Lead Copywriter / Creative - Oliver (Inside Ideas Group) | 06/2023 – 09/2023 London

(Clients: Durex)

Senior Writer (Creative) - We Are Social | 07/2021 – 06/2023 London

(Clients: Lidl, Westfields, Adidas)

Further experience | 08/2016 – 03/2025

• Mentoring neurodivergent talent looking to break into social: Jan - April 2025

• Freelance Social Media Consultancy: April - July 2021

• Red Brick Road: Social Media Manager (FTC): July - March 2021

• Autistica: Digital Content Officer (FTC): June 2019 - Feb 2020

• Webber Shandwick: Digital Account Executive (FTC): June - October 2018

• Sponge Marketing: PR & Marketing Intern: Aug - Dec 2016

• Pitched and won new business, with a 70% client sign-off rate for retained clients.

• Led social-first strategy and copywriting across TikTok, Instagram, Facebook, and X.

• Created platform-first copy for always-on content, reactive moments, and global campaigns.

• Owned trend forecasting, cultural listening, and reactive activations to keep brands relevant.

• Built and managed insight-driven content calendars shaped by audience and platform data.

• Developed and executed bold campaign concepts through ideation sessions and brainstorms.

• Served as lead copywriter across social, OOH, retail, and integrated campaigns.

• Scripted, storyboarded, and produced TikToks, Reels, and short-form video content end-to-end.

• Briefed and directed designers, videographers, and motion teams to deliver scroll-stopping creative.

• Provided art direction on shoots, ensuring strong storytelling and platform-first execution.

• Presented creative strategies and decks to clients, influencing brave, culturally relevant decisions.

• Built and managed influencer strategies, from concepts and briefs to partnerships.

• Partnered with different teams to deliver campaigns from concept to execution.

• Mentored and trained junior writers, helping to shape their tone, craft, and creative thinking.